Upaya Nation Branding Indonesia melalui Bandar Udara Internasional I Gusti Ngurah Rai pada Konferensi Tingkat Tinggi G20
Keywords:
Bali Airport, nation branding, G20 Summit, I Gusti Ngurah Rai Airport
Abstract
This research aims to examine the efforts made by I Gusti Ngurah Rai International Airport as a key actor in Indonesia's nation branding. The airport, serving as a cultural showcase, plays a pivotal role in providing the first impression for tourists. During the G20 Summit, I Gusti Ngurah Rai International Airport showcased Bali's cultural diversity, shaping perceptions of Indonesia as culturally rich. Art installations featuring local elements and traditional Balinese dances welcomed G20 delegates. The airport's collaboration with local artists and Regional Tourism Promotion Boards has enhanced Indonesia's nation branding rankings. I Gusti Ngurah Rai Airport not only serves as a physical gateway to Indonesia but also as a crucial platform in building and reinforcing Indonesia's positive global image, aligned with Indonesia's ongoing nation branding strategy.
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Bandar Udara Internasional I Gusti Ngurah Rai Bali. Bandara I Gusti Ngurah Rai Siapkan Pusat Informasi Pariwisata. (accessed on 15 June 2024). Retrieved from https://www.bali-airport.com/id/berita/index/bandara-i-gusti-ngurah-rai-siapkan-pusat-informasi-pariwisata-1.
BUMN. (2022). Erick Thohir Ingin Bandara Jadi Etalase Kebudayaan Indonesia. Ekonomi. cnnindonesia.com. (accessed on 15 June 2024). Retrieved from https://www.cnnindonesia.com/ekonomi/20220627091437-97-813843/erick-thohir-ingin-bandara-jadi-etalase-kebudayaan-indonesia/amp.
Chi, P. G., Idris, M. Z., & Yusoff, S. O. S. (2018). Tourism Service Design: Promoting Malaysia Cultural through National Brand in Kuala Lumpur International Airport (KLIA). International Journal of Academic Research in Business and Social Sciences, 8(8). https://doi.org/10.6007/ijarbss/v8-i8/4624
Datubara, L, A, R. & Arifin, A. (2023). Peran Aktor Dalam Strategi Nation branding Indonesia Melalui Penyelenggaraan Presidensi G20 Indonesia Tahun 2022. Jurnal Politik Indonesia dan Global, 4(2). https://jurnal.umj.ac.id/index.php/Independen/article/download/19163/9356
Fan, Y. (2010). "Branding the nation: towards a better understanding". Place Branding and Public Diplomacy, 6(2).
G20 Indonesia 2022. (2022). Bangun Pariwisata, Nation Branding Indonesia di Forum G20 Jangan hanya Jargon. Indonesia.go.id. (accessed on 15 June 2024). Retrieved from https://indonesia.go.id/g20/kategori/g20/4363/bangun-pariwisata-nation-branding-indonesia-di-forum-g20-jangan-hanya-jargon?lang=1.
Kementerian Luar Negeri Republik Indonesia. (2024). Perkuat Kolaborasi Diplomasi Publik 2024, Kemlu RI Jaring Kemitraan melalui Diplomatic Gathering. (accessed on 15 June 2024). Retrieved from https://kemlu.go.id/portal/id/read/5710/berita/perkuat-kolaborasi-diplomasi-publik-2024-kemlu-ri-jaring-kemitraan-melalui-diplomatic-gathering.
Kementerian Pariwisata dan Ekonomi Kreatif / Badan Pariwisata dan Ekonomi Kreatif Republik Indonesia. (25 Maret 2021). Bali Destinasi Favorit Penyelenggaraan MICE. kemenparekraf.go.id. (accessed on 10 June 2024). Retrieved from https://www.kemenparekraf.go.id/hasil-pencarian/bali-destinasi-favorit-penyelenggaraan-mice.
Kementerian Pariwisata dan Ekonomi Kreatif/Badan Pariwisata dan Ekonomi Kreatif Republik Indonesia. (06 November 2022). Siaran Pers: Ragam Instalasi Karya Seni Hadir di Bandara Ngurah Rai, Jadi Suguhan Bagi Delegasi KTT G20. (accessed on 15 June 2024). Retrieved from https://kemenparekraf.go.id/berita/siaran-pers-ragam-instalasi-karya-seni-hadir-di-bandara-ngurah-rai-jadi-suguhan-bagi-delegasi-ktt-g20%20.
Klaus, P. and Maklan, S. (2011), "Bridging the gap for destination extreme sports: a model of sports tourism customer experience", Journal of Marketing Management, Vol. 27 Nos 13/14, pp. 1341-1365.
Losekoot, E. (2015). Factors influencing the airport customer experience: A case study of Auckland International Airport's customers (Doctoral dissertation, Auckland University of Technology).
Martin-Cejas, R. (2006). Tourism Service Quality Begins at the Airport. Tourism Management, 27(5), 874-877.
Penyelenggaraan Presidensi G20 Indonesia (2022). Jurnal Politik Indonesia dan Global, 4(2). https://jurnal.umj.ac.id/index.php/Independen/article/download/19163/9356
Penyelenggaraan Presidensi G20 Indonesia Tahun 2022. Jurnal Politik Indonesia dan Global, 4(2). https://jurnal.umj.ac.id/index.php/Independen/article/download/19163/9356
Quelch, J. & Jocz, K. (2004), "Positioning the nation-state". Place Branding, 1(1).
Rozanah, A. & Ishqila, N, A. (2024). The Influence Of Public Diplomacy In G20 2022 Summit In Indonesia’s Post-Pandemic Tourism And Ecotourism Recovery Efforts [Review Of The Influence Of Public Diplomacy In G20 2022 Summit In Indonesia’s Post-Pandemic Tourism And Ecotourism Recovery Efforts. Journal of Social Political Sciences, 5(1). https://e-journal.unas.ac.id/jsps/article/view/221/176
Suadnyana, I. W. S. (2022). 9 Sanggar Tari Pendet Sambut Delegasi G20 di Bandara Ngurah Rai. Detikbali. (accessed on 15 June 2024). Retrieved from https://www.detik.com/bali/berita/d-6403552/9-sanggar-tari-pendet-sambut-delegasi-g20-di-bandara-ngurah-rai.
Tashandra, N. (2023). Menparekraf: Bandara Harus Jadi Wajah Keramahtamahan Indonesia. Kompas.com. (accessed on 15 June 2024). Retrieved from https://travel.kompas.com/read/2023/12/27/145616927/menparekraf-bandara-harus-jadi-wajah-keramahtamahan-indonesia#google_vignette.
Zhang, X., Song, H., & Huang, G. (2009). Tourism Supply Chain Management: A New Research Agenda. Tourism Management, 30(3), 345-358.
Published
2024-07-31
Section
Articles
