An Analysis of Grammatical Errors in Advertising Slogan
Abstract
Language is a very important communication tool to be able to interact with each other. The language used in all activities, study, work, including the marketing of a product. Companies must have the capacity to create or control audiences (readers, or listeners) to buy the goods they offer. To tell more about a product, service or idea, companies use English in their promotion in the way of advertising. In fact, many companies often make mistakes in using grammar in writing advertising slogans to market their products. This study aims to identify the types of grammatical errors and focus on the types of errors used in advertising slogans by companies. This research method is descriptive qualitative. The method of writing advertising slogans uses a description of words or sentences that do not have a percentage or value in the form of numbers, where the researcher analyzes according to the type of data error category. From the results of the study, researchers found fifteen (15) advertising slogans were collected from companies via the internet.
Downloads
References
A.Tlonaen, Z. (2020). Grammatical Error Found in the Academic Essays Written bt studentsof English Education. Jurnal Pendidikan, 11(1), 18–28.
Cowen, R. (2008). Teacher’s Grammar of English. Cambridge Univercity Press.
Curley, & Carleen. (1997). Second Language Acquisition by Rod Ellis. Issues in Applied Linguistics, Applied Linguistics, 147. https://escholarship.org/uc/item/3ch6f6tk
Eastwood, J. (1994). Oxford Guide to English Grammar.
Fajriah, T. (2019). An analysis Grammatical errors in News and Report Writing of Fourth Semester Students English Languange Education Islamic University of Riau. Repositor UIR.
Greenboum, & Nelson, G. (2002). An Introduction English Grammar (third Edit).
Ho. (2003). Empowering English Teacher to Grapple with Errors in Grammar. The Internet TESL Journal, IX. Empowering English Teachers to Grapple with Errors in Grammar
Kirkgoz. (2010). An Analysis of Written Errors of Turkish Adult Learners of English. Procedia Social and Behavioral Sciences, 2(2). https://doi.org/10.1016/j.sbspro.2010.03.692
Pratiwi, N. T. (2018). Analysis of Slogan used in Fashion Advertisement in Magazine High end Teen. UMS, 2–3.
V, C., & Broun, V. (2006). Using Thematic analysis in psychology.
Victorya. (2009). The Grammatical mistakes made by writing IV students of the English Department of Petra Christian University. Petra Christian University.
Wijaya, L. (2007). Grammatical Errors made by the fifth year pupils of Santa Theresia II in making interrogative sentences. Petra Cristian University.
Woods, G. (2010). English Grammar for Dummies (G. Woods (ed.); 2nd Editio). Wiley.
.png)
22.png)
