The Influence of Digitalization on the Increase in MSME Turnover in West Java
Keywords:
Digitalization, Small and Medium Enterprises (MSMEs)
Abstract
This research analyzes the effect of digitalization on increasing turnover in Micro, Small and Medium Enterprises (MSMEs) in West Java. Digitalization, such as the internet, social media and digital payment technology, has provided new opportunities for MSMEs to increase sales. This research used data from 20 journals related to digitalization and MSMEs in West Java. The research results show that adopting digital technology significantly impacts increasing the turnover of MSMEs in West Java. MSMEs that use social media and have an online presence through websites or e-commerce platforms tend to experience higher turnover growth. Apart from that, MSMEs that implement digital payment methods also experience a significant increase in turnover. This research explains the importance of digitalization for MSMEs in West Java in increasing turnover. This research implies the need for government and stakeholder support to facilitate digital access for MSMEs and provide training and assistance in using digital technology.
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References
Aditya, AN, & Suhardi. (2020). Analysis of the Effect of Digitalization on Marketing Performance and Turnover of MSMEs in West Java. Journal of Business Economics and Entrepreneurship, 3(2), 123-136.
Rahayu, E., & Mulyani, R. (2019). The Influence of Digitalization on MSME Turnover Growth in West Java. Journal of Services Management and Marketing, 12(2), 120-133.
Wijaya, A., & Kurniawan, A. (2018). Digital Marketing Strategy and Its Influence on Increasing MSME Turnover in West Java. Journal of Business and Entrepreneurship, 10(1), 1-13.
Handayani, DP, & Oktavia, D. (2021). Implementation of E-Commerce in Increasing MSME Turnover in West Java. Scientific Journal of Business Management and Innovation, 8(1), 56-69.
Indrawati, Y., & Widjaja, T. (2019). The Effect of Digitalization on the Financial Performance of MSMEs in West Java. Journal of Economics and Business, 3(2), 132-145.
Sari, IP, & Suhendra, D. (2018). Analysis of the Effect of Information Technology Adoption on the Increase in MSME Turnover in West Java. Journal of Services Management and Marketing, 11(1), 57-70. Sondang P. Siagian. 2002.
Darmawan, TA, & Matoati, R. (2022). The Influence of Digital Marketing of MSME Food Products on Consumer Repurchase Intentions in Sukabumi. Journal of Economics and Management, 10(2), 123-136.
Puspitasari, AE, & Rosmawati, E. (Year unknown). The Role of Digital Marketing in Increasing Turnover for MSMEs in Pisangsambo Village, District.–Tirtajaya. Journal of Management and Business, 8(2), 45–57.
Rahmatul Jannatin(, M.).Wahyu Wardhana, Rudi Haryanto and Agus Pebriyanto, 2020, Application of Digital Marketing as a Marketing Strategy for MSMEs. Vol 2. Number 2.
Fauziatul Isnainiyah, Nabiela Naily, and Zainal Muttaqim, 2021, The Role of Digital Marketing in Efforts to Increase Sales Turnover in the Covid-19 Pandemic Era (Case Study: UKM Deva Bag, Jiken Village, Sidoarjo), Vol. 3. No.3.
Ery Teguh Pr(aset).o, Istianingsih Sastrodiharjo and Robertus Suraji, 2021, Efforts to Increase MSME Sales Turnover through the Implementation of Digital Marketing for MSMEs in Bekasi, Vol. 1. No. 2.
Nawaz SS, Kaldeen M. 2020. Impact of digital marketing on purchase intention. Int J Adv Sci Technol.29(4):1113-1120.https://researchgate.net(/pub).ication/341670094.
Demaz Fauzi Hadi, Kiki Zaet al.tal Marketing Strategy for MSMEs (Micro Small and Medium Enterprises) to Compete in the Pandemic Era. Vol 16. Number 1.
Aryanto (2020). Amidst Covid-19, Online Marketing and Digital Branding Become an Option https://www.warta Ekonomi.co.id/read280988/di-tengah-covid-19-pemarketan-online-dandigital-branding-jadi-oleh
Prathapan, M, Sahadevan, S, Zakkariya (2018). Effectiveness of Digital Marketing: Tourism Websites Comparative Analytics Based on AIDA Model. Pramana Research Journ.al Volume 8, Issue 5.
Marques da Rosa, V. et al. (2021). 'Digital technologies: An exploratory study of their role in the resilience of healthcare services', Applied Ergonomics, 97(July), p. 103517. doi: 10.1016/j.apergo.2021.103517
Umami, Z., & Sri, G. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Journal of Management & Entrepreneurship. 23(2), 94-103.
Sanjaya, A., Lutfi, F., Lisvia, & Syifa, Y. (2021). Utilization of Digital Marketing in Marketing Products–during the COVID-19 Pandemic. Plaque Journal. 3(2), 167–181.
Adhistian, P., DahniImplementingin A., Maulana, Y. & Mairizal. (2020). Implementing Digital Marketing in Increasing Sales Turnover of Etawa Goat Milk Cultivation at Mashhad An-Nur Sukabumi Islamic Boarding School. Journal of Community Service. 1(1), 27-36.
Mirah, A., Sanica, I, G. (2022). Digital Marketing Strategy To Survive During COVID-19 Pandemic. International Journal –f Economics, Business and Accounting Research. 6(1), 26–32.
Rahayu, E., & Mulyani, R. (2019). The Influence of Digitalization on MSME Turnover Growth in West Java. Journal of Services Management and Marketing, 12(2), 120-133.
Wijaya, A., & Kurniawan, A. (2018). Digital Marketing Strategy and Its Influence on Increasing MSME Turnover in West Java. Journal of Business and Entrepreneurship, 10(1), 1-13.
Handayani, DP, & Oktavia, D. (2021). Implementation of E-Commerce in Increasing MSME Turnover in West Java. Scientific Journal of Business Management and Innovation, 8(1), 56-69.
Indrawati, Y., & Widjaja, T. (2019). The Effect of Digitalization on the Financial Performance of MSMEs in West Java. Journal of Economics and Business, 3(2), 132-145.
Sari, IP, & Suhendra, D. (2018). Analysis of the Effect of Information Technology Adoption on the Increase in MSME Turnover in West Java. Journal of Services Management and Marketing, 11(1), 57-70. Sondang P. Siagian. 2002.
Darmawan, TA, & Matoati, R. (2022). The Influence of Digital Marketing of MSME Food Products on Consumer Repurchase Intentions in Sukabumi. Journal of Economics and Management, 10(2), 123-136.
Puspitasari, AE, & Rosmawati, E. (Year unknown). The Role of Digital Marketing in Increasing Turnover for MSMEs in Pisangsambo Village, District.–Tirtajaya. Journal of Management and Business, 8(2), 45–57.
Rahmatul Jannatin(, M.).Wahyu Wardhana, Rudi Haryanto and Agus Pebriyanto, 2020, Application of Digital Marketing as a Marketing Strategy for MSMEs. Vol 2. Number 2.
Fauziatul Isnainiyah, Nabiela Naily, and Zainal Muttaqim, 2021, The Role of Digital Marketing in Efforts to Increase Sales Turnover in the Covid-19 Pandemic Era (Case Study: UKM Deva Bag, Jiken Village, Sidoarjo), Vol. 3. No.3.
Ery Teguh Pr(aset).o, Istianingsih Sastrodiharjo and Robertus Suraji, 2021, Efforts to Increase MSME Sales Turnover through the Implementation of Digital Marketing for MSMEs in Bekasi, Vol. 1. No. 2.
Nawaz SS, Kaldeen M. 2020. Impact of digital marketing on purchase intention. Int J Adv Sci Technol.29(4):1113-1120.https://researchgate.net(/pub).ication/341670094.
Demaz Fauzi Hadi, Kiki Zaet al.tal Marketing Strategy for MSMEs (Micro Small and Medium Enterprises) to Compete in the Pandemic Era. Vol 16. Number 1.
Aryanto (2020). Amidst Covid-19, Online Marketing and Digital Branding Become an Option https://www.warta Ekonomi.co.id/read280988/di-tengah-covid-19-pemarketan-online-dandigital-branding-jadi-oleh
Prathapan, M, Sahadevan, S, Zakkariya (2018). Effectiveness of Digital Marketing: Tourism Websites Comparative Analytics Based on AIDA Model. Pramana Research Journ.al Volume 8, Issue 5.
Marques da Rosa, V. et al. (2021). 'Digital technologies: An exploratory study of their role in the resilience of healthcare services', Applied Ergonomics, 97(July), p. 103517. doi: 10.1016/j.apergo.2021.103517
Umami, Z., & Sri, G. (2021). Digital Marketing: Engaging Consumers With Smart Digital Marketing Content. Journal of Management & Entrepreneurship. 23(2), 94-103.
Sanjaya, A., Lutfi, F., Lisvia, & Syifa, Y. (2021). Utilization of Digital Marketing in Marketing Products–during the COVID-19 Pandemic. Plaque Journal. 3(2), 167–181.
Adhistian, P., DahniImplementingin A., Maulana, Y. & Mairizal. (2020). Implementing Digital Marketing in Increasing Sales Turnover of Etawa Goat Milk Cultivation at Mashhad An-Nur Sukabumi Islamic Boarding School. Journal of Community Service. 1(1), 27-36.
Mirah, A., Sanica, I, G. (2022). Digital Marketing Strategy To Survive During COVID-19 Pandemic. International Journal –f Economics, Business and Accounting Research. 6(1), 26–32.
Published
2023-10-07
How to Cite
Nurhayati, H., & Rifki, D. (2023). The Influence of Digitalization on the Increase in MSME Turnover in West Java. INTERACTION: Jurnal Pendidikan Bahasa, 10(2), 808-816. https://doi.org/10.36232/jurnalpendidikanbahasa.v10i2.4904
Section
Articles
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