Use of Social Media in Branding Management of Educational Institutions

  • Mia Audina UIN Raden Fatah
  • Agesta Eka Salindry UIN Raden Fatah
  • Indah Wigati UIN Raden Fatah
  • Yuniar Yuniar UIN Raden Fatah
Keywords: Social Media, Educational Institution, Branding


This research aims to determine the influence of social media in supporting the implementation of management of educational institutions at Integrated Islamic Schools for Junior High Levels A, B and C in the city of Palembang. This research is a type of descriptive qualitative research; the data collection method used is interview techniques, observation and literacy studies. The data analysis stages in this research are data collection, data reduction, data presentation and concluding (verification). The results of this research show that the use of social media in schools A, B and C has a significant influence where the use of social media in supporting the implementation of school management in school branding, learning media and communication facilities between the school, parents and the general public can be implemented well.


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How to Cite
Audina, M., Salindry, A., Wigati, I., & Yuniar, Y. (2024). Use of Social Media in Branding Management of Educational Institutions. INTERACTION: Jurnal Pendidikan Bahasa, 11(1), 280-285.