Use of Social Media in Branding Management of Educational Institutions
Keywords:
Social Media, Educational Institution, Branding
Abstract
This research aims to determine the influence of social media in supporting the implementation of management of educational institutions at Integrated Islamic Schools for Junior High Levels A, B and C in the city of Palembang. This research is a type of descriptive qualitative research; the data collection method used is interview techniques, observation and literacy studies. The data analysis stages in this research are data collection, data reduction, data presentation and concluding (verification). The results of this research show that the use of social media in schools A, B and C has a significant influence where the use of social media in supporting the implementation of school management in school branding, learning media and communication facilities between the school, parents and the general public can be implemented well.
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References
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Sholihah, T. (2018). Public Relations Management Strategy in Creating School Branding in Integrated Islamic Schools. JMPI (Journal of Islamic Education Management), 3(2), 72.
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Fatkuroji, F. (2017). Implementation of Integrated Learning Policy and Interest in Education Customers. Tarbawi: Scientific Journal of Educational Management, 2(02), 28-40
Hu, B., & Wu, W. (2020). Parental support in Education and social integration of migrant children in urban public schools in China. Cities, 106. https://doi.org/10.1016/j.cities.2020.1028 70 (Online). Accessed November 1, 2023.
Ilyasir, F. (2017). Development of Integrative Islamic Education in Indonesia; Philosophical Study and Implementation Methods. LITERACY (Journal of Educational Sciences), 8(1), 35–48.
Iqbal, M. (2019). Marketing of Educational Services and Implementation as a Means of Educational Development at SMP Muhammadiyah 1 Depok Sleman Yogyakarta. Managerial (Journal of Islamic Education Management), 4(1), 127–147.
Lee, S.M., Olson, D., L., & Trimi, S. (2012). Co-innovation: Convergenomics, collaboration and co-creation for organizational values. Management Decision, 50(5), 817–825.
Mulyadi, S. (2019). Public Relations Management and Public Opinion Building. Pamekasan: Duta Media Publishing (Online). Accessed November 1, 2023.
Noor, S., et al. (2020). Bibliometric Analysis of Social Media as a Platform for Knowledge Management. International Journal of Knowledge Management, 16(3), 31-45.
Ohara, R., M., (2023). The Role of Social Media in Educational Communication Management. ADMAN (Journal of Contemporary Administration and Management), 1(2), 70–76.
Romadhona, A & Rifqi, A. (2022). The Role of Social Media in Supporting the Implementation of School Public Relations Management. Educational Management Inspiration, 10(3), 613–624.
Rushek, KA (2019). "We are looking forward to another great year!": How principals' language-in-use reflects school quality ratings in Chicago Public Schools. Linguistics and Education, p. 53, 100756. https://doi.org/10.1016/j.linged.2019.100 756 (Online). Accessed November 1, 2023.
Sazali, H., & Sukriah, A., (2021). Utilization of Social Media (Instagram) by SMAU CT Foundation Public Relations as Information and Publication Media in Improving the Image of Educational Institutions. Journal of Communication Studies, 10(2), 147-160.
Setyaningsih, D., L., (2020). Public Relations Strategy in Creating School Branding (Qualitative Research in Integrated Muhammadiyah Elementary Schools (Sdmt) Ponorogo). Thesis. Ponorogo: IAIN PONOROGO.
Sholihah, T. (2018). Public Relations Management Strategy in Creating School Branding in Integrated Islamic Schools. JMPI (Journal of Islamic Education Management), 3(2), 72.
Shamsuddin. (2017). Application of Management Functions in Improving Education Quality. Idaarah: Journal of Educational Management, 1(1), 60–74.
Shamsuddin. (2018). Building Excellent Public Services: Public Relations Strategies in Improving School Brand Image. Journal of Islamic Education Management, 4(2), 160–170.
Tikerperi, ML (2018). Public Schools' websites in Estonia: Required communication channel but need for shared knowledge. Studies of Transition States and Societies, 10(2), 66–81.
Warpindyastuti, L., D., & Sulistyawati, M., ES. (2018). Utilization of Internet Technology Using Social Media as a Means of Disseminating Information and Promotion at MIN 18 Jakarta. Widya Cipta, 2(1), 91-95.
Published
2024-05-11
How to Cite
Audina, M., Salindry, A., Wigati, I., & Yuniar, Y. (2024). Use of Social Media in Branding Management of Educational Institutions. INTERACTION: Jurnal Pendidikan Bahasa, 11(1), 280-285. https://doi.org/10.36232/jurnalpendidikanbahasa.v11i1.6153
Section
Articles
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